ALYSSA TERRY • DESIGNER • DETROIT, MI
︎ SITE CURRENTLY UNDER CONSTRUCTION
︎ SITE CURRENTLY UNDER CONSTRUCTION
SINGLE ORIGIN
COFFEE BAGS
•brand story
•print production
•product design
COFFEE BAGS
•brand story
•print production
•product design
︎ GERMACK ROASTING CO.
CONTENT: The goal was to create a story that takes the customer on a journey from a small farm to the shelves. Inspired by the feeling of a postcard, maps, illustrations, and small details help tell the story behind each coffee. Different layouts and packaging details were explored to bring the journey to life.
CONTENT: The goal was to create a story that takes the customer on a journey from a small farm to the shelves. Inspired by the feeling of a postcard, maps, illustrations, and small details help tell the story behind each coffee. Different layouts and packaging details were explored to bring the journey to life.
PROCESS: Inspired by postcards, maps and travel details create a visual journey from small farm to shelf. Each coffee gets its own story while staying connected as a set.
TAKEAWAY: It’s fulfilling to see someone pick up and purchase a product that you designed. I really enjoy creating branding for things people see and interact with on the shelf.
TAKEAWAY: It’s fulfilling to see someone pick up and purchase a product that you designed. I really enjoy creating branding for things people see and interact with on the shelf.
︎ process
︎ it’s out with
the old & in
with the new!
the old & in
with the new!
︎ final postcard labels
︎ this series
changes
based on
seasonality!
some have
been added,
some have
been removed
︎ frames & roast levels
︎ the final collection
︎ promotion
